K2 Skates - Brand Insight

By Stephanie | February 2019

K2 Branding

The Brand Mission

POINEERING SKATE INNOVATION SINCE 1993

The mission at K2 Skate is to create the most innovative tools for our consumers to provide the best skating experience, push the sport of in-line skating and strengthen the culture. From performance to fun, we deliver reliable, intuitive and cool product to skaters of all ability levels.

Top K2 Models

The Core Values

PASSION, INTEGRITY, QUALITY, PERFORMANCE, INNOVATION, INCLUSION, KEEPING IT FUN

The History

In 1993 K2 revolutionized the skate industry by introducing the first-ever Softboot inline skates. This patented K2 technology provided skaters with the precision and accuracy of a hardshell boot, but in a new, comfortable and lighter weight Softboot design. The sport instantly became more enjoyable and easier because of this innovation, and it changed in line skating forever... Fifteen years later, this Softboot design is still the foundation of K2’s entire line. While K2 has continued to enhance the fit and function over the years, the basis of “Softboot” performance and comfort still rings true. Many companies have followed K2’s direction, and today, the original Softboot Technology still remains the design standard by which all other manufacturers measure themselves. Often imitated, but never duplicated, K2 is the Original Softboot that has and will continue to push the envelope of inline skate innovation.

K2 Skates Mens

K2 inline skates are known for their patented softboot technology that provide comfort right out of the box with no break in time. Look for the Boa Speedlacing feature for easy turn dial adjustment.

Reduced  -6%
K2 FIT 80 Pro
Men's Skates
$139.97
Video
Reduced  -16%
K2 FIT 80 ALU
Men's Skates
$149.97
Video
Reduced  -16%
K2 FIT 80 BOA
Men's Skates
$149.97
Video
Clearance  -41%
K2 FIT 80 BOA
Men's Skates
$ 98.97
Video
Size 9.0, 10.0 only.
Sale  -22%
K2 FIT 84 BOA
Men's Skates
$ 169.97
Video
Sale  -14%
K2 FIT 84 Pro
Men's Skates
$ 169.97
Video
Sale  -23%
K2 FIT 90 BOA
Men's Skates
$ 199.97
Video
Sale  -22%
K2 FIT 84 BOA
Men's Skates
$ 169.97
Video
Sale  -14%
K2 FIT 84 Pro
Men's Skates
$ 169.97
Video
Sale  -23%
K2 FIT 90 BOA
Men's Skates
$ 199.97
Video
K2 Trio 110
Skates
$299.00
Video
K2 Trio LT 100 BOA
Skates
$209.97
Video
Sale  -4%
K2 Trio LT 100
Men's Skates
$ 199.97
Video
K2 VO2 S 90
Men's Skates
$269.95
Video
K2 VO2 S 90 BOA
Skates
$299.00
Video
K2 VO2 S 100 X BOA
Skates
$319.00
Video
K2 VO2 S 100 BOA
Skates
$299.00
Video
K2 Mod 110
Skates
$379.95
Video
K2 Redline 110
Skates
$499.97
Video
K2 Redline 125
Skates
$519.97
Video
Sale  -4%
K2 Trio LT 100
Men's Skates
$ 199.97
Video
K2 Trio LT 100 BOA
Skates
$209.97
Video
K2 Uptown
Skates
$259.97
K2 Trio 110
Skates
$299.00
Video
K2 Mod 110
Skates
$379.95
Video
K2 Redline 110
Skates
$499.97
Video
K2 Redline 125
Skates
$519.97
Video

K2 Skates Womens

K2 inline skates are known for their patented softboot technology that you can feel right out of the box with no break in required.
Look for the Breast Cancer Pink Ribbon on the boot! K2 will donate a portion of proceeds to breast cancer research on these models.
Sale  -16%
K2 Alexis 80 ALU
Women's Skates
$ 149.97
Video
Clearance  -41%
K2 Alexis 80 BOA
Womens Skates
$ 98.97
Video
Sale  -25%
K2 Alexis 84 Pro
Women's Skates
$ 149.97
Video
K2 Alexis 84 BOA
Women's Skates
$219.00
Video
Sale  -23%
K2 Alexis 90 BOA
Women's Skates
$ 199.97
Video
Clearance  -40%
K2 Alexis 90 BOA
Womens Skates
$ 149.97
Video
Sale  -25%
K2 Alexis 84 Pro
Women's Skates
$ 149.97
Video
K2 Alexis 84 BOA
Women's Skates
$219.00
Video
Sale  -23%
K2 Alexis 90 BOA
Women's Skates
$ 199.97
Video
Clearance  -40%
K2 Alexis 90 BOA
Womens Skates
$ 149.97
Video
Sale  -4%
K2 Trio LT 100
Women's Skates
$ 199.97
Video
K2 VO2 S 90
Women's Skates
$269.95
Video
Sale  -4%
K2 Trio LT 100
Women's Skates
$ 199.97
Video
K2 Trio 110
Skates
$299.00
Video
K2 Uptown
Skates
$259.97

K2 Adjustable Inline Skates Kids

45 years ago, K2 was born as America's ski company on Vashon Island in Washington State's Puget Sound. Renamed in 2003 as K2 Sports, the company today is an international portfolio of 16 world renowned brands and over 40 consumer product categories. In 1994, K2 introduced the Softboot technology for inline skates, and after almost 20 years, it's still the foundation of K2's entire line. More recently introduced on K2 Skates is the BOA Closure System, a system designed specifically for K2 to allow on the fly adjustment and nearly eliminate any pressure points in the boot. K2 Sports is what happens when fun meets science and technology.

K2 SK8 Hero BOA ALU
Boys Skates
$149.95
Video
Clearance  -7%
K2 Raider
Boys Skates
$ 64.97
Clearance  -14%
K2 Marlee
Girls Adjustable Skates
$ 59.97
Size 4.0 - 8.0 only.